First of all, I admit I may be missing something here, but this issue annoys me big time, and I’m sure some people will feel the same.

So, what’s the deal? Well, I’ve been using Google Analytics for WordPress for quite a lot of time now in many installations, some of which are multisites. I love this plugin and all its functionality, and I wouldn’t change it for another one in most of the sites I run. But every time I download and install it in a multisite environment, I keep seeing a notice which reads “Google Analytics is not active. You must select which Analytics Profile to track before it can work”.

Some of you may say “why don’t you just set your Analytics Profile and stop whining?”. Well, I’d wish it was that easy. And that’s because, for some of this multisite installations, the main site is just an internal hub that will be hidden from the public, and doesn’t need to have an analytics profile set up.